Since the emergence of social media people have thought that email marketing is no longer effective – but this is so untrue! Email marketing can be an invaluable tool in communicating with your database and turning the traffic tap on when you most need it.
In many ways email marketing is far superior to social media and here is a list of points that we think are most important.
- There are 3 times more email accounts versus Facebook and Twitter accounts combined
- On average only 6% of Facebook fans will see your posts organically compared to 100% of email subscribers if you have a clean database
- Email marketing messages have a much higher open and click rate compared to Facebook and Twitter
As you can see Email Marketing is still a strong method of marketing your business. We are not advocating dumping your social media campaigns. In fact they can be a valuable way of building your email list, for instance it is possible to add a subscription tab to Facebook.
Our email marketing service provides setup, custom template designs, and training. Call us today on 0419997177 to find out more.